Good Stuff NW – A Day at the Market

A day in the life of the Portland Farmers’ Market at Portland State University. And just think…this same thing is happening nearly every day of the week all over the city at 40 farmers’ markets. Woo hoo!

  • Share/Bookmark
 

Beaverton Valley Times – Over 100 and liking the view

Three residents of Avamere at Bethany have reached that milestone, and they share their thoughts on living so long.

There just may be a fountain of youth at the Avamere at Bethany senior community because centenarians keep springing up.

  • Share/Bookmark
Tagged with:
 

Icebreaker Turns Old Synthetic T-Shirts into Running Bags Live

Icebreaker US Marketing Manager Molly King came up with the idea to ‘Bag Cotton’ at the company’s Portland Touch_Lab store in 2008. In 2009, she took the campaign to the streets of Manhattan.

From Oct. 5-12, Icebreaker began “Bagging Synthetics” — turning old synthetic T-shirts into reusable marathon shoe bags — in a store window near Union Square, inviting New Yorkers to bring their synthetic t-shirt into Paragon Sports’ flagship store on 18th and Broadway and have a live seamstress (sitting in the store window) turn it into a reusable running shoe bag for free.

  • Share/Bookmark
 

Reduce, Reuse, Re-Imagine

We learned, as part of Icebreaker’s ongoing commitment to the environment, that it had developed packaging for its Kids range that can be not just re-used, but re-imagined. For the younger set, the packaging becomes “Finger Friends” that can be disassembled and played with. The inside box becomes an owl or dinosaur finger puppet.

LWA PR drafted a press release, which was distributed to Kids outlets and sustainability and packaging media. Then a consumer sent a wonderful photo of Harrison and his awesome spaceboat, which he created from the packaging. We shared that with our green blogger friends, which resulted in three great stories

  • Share/Bookmark
 

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!

© 2010 Lee Weinstein & Associates