This time around, wool makes lighter, softer fabric for outdoor apparel
Nearly three decades after converting a generation of outdoor enthusiasts to synthetic fabrics, a growing number of sporting-goods makers are bringing wool back.
Many eco-fashion companies can only dream of getting on the cover of mainstream national magazines — but for eco-ethical New Zealand sportswear company Icebreaker, that dream came true in the strangest, oiliest of ways when the latest Newsweek magazine featured Sarah Palin in Icebreaker’s Long Sleeve Chase Zip.
Base layers are a must for Winter running and I am loving this Chase Crew ($90) by Icebreaker. The bold flattering design keeps the core warm while wicking away sweat. Made of merino wool this base layer won’t trap the scent of sweat. Perfect alone for runs in milder weather, the Chase Crew fits easily under a windbreaker or running vest.
We’ve worked closely this year on behalf of Icebreaker on stories with a variety of media, including The Wall Street Journal on a merino story, “Forget Fleece? Wool Makes a Comeback,” the Huffington Post’s green gift guide and more. Here are some other stories we had our fingers in this year…