Coming soon to a retails store near you: Icebreaker socks without the that weird s-shaped clippy thing that socks are often folded over so they can hang on a display. Icebreaker is replacing these loopy pieces of plastic, called banit pins, with a folding cardboard wrap pack. Not only does this prevent discarded pins from ending up in landfills, but it makes it easier for shop employees to put the socks back in their packaging after you pull them out to fully examine them, or try them on
LWA PR again this year helped launch Portland Farmers Market’s 2010 season, starting with the opening of its flagship market at Portland State University on March 20 and continuing with the opening of this beloved non-profit’s neighborhood markets, including the new NW 23rd Avenue Portland Farmers Market and soon the Portland Farmers Market at Pioneer Courthouse Square.
LWA PR took Icebreaker founder and CEO, Jeremy Moon, to New York to meet with Time Magazine Assistant Managing Editor Bill Saporito. The resulting story appeared in the March 22, 2010 business edition in the U.S.- about 1.5 million subscribers. The US edition of Time (treaches 3,389,166 one time viewers. Adding pass along (x3), in the US this story should be seen by 4.5M people. The story also ran in Time in Australia and may run elsewhere.
Portland Farmers Market is expanding its Portland State University market, which opens March 20.
Portland Farmers Market at PSU will expand to include the block directly south of its existing location. The expansion will give the market’s more than 120 vendors and up to 16,000 shoppers more space to shop for farm-fresh produce, baked goods, meats, cheeses, seafood and more.