Icebreaker Banishes Plastic in its Revolutionary Sock Packaging. Icebreaker has a great socks offering for fall/winter 2010. When we heard about the line, we thought the sustainable package innovation was also a great story.
Here’s a story that ran in Canadian Sport-Trade News (CSN) Week in Review (see p. 11)
LWA PR wrote and distributed a press release about Icebreaker’s new socks offering, which comes in innovative new packaging banishes plastic banit pins used to hold pairs of its premium merino socks together with a folding cardboard wrap pack.
For fall/winter 2010, Icebreaker is replacing the traditional plastic banit pins used to hold pairs of its premium merino socks together with a folding cardboard wrap pack. This will eliminate the need for retail staff to repackage socks after consumers have removed the banit pin to try them on and prevent discarded banit pins from ending up in landfills
Icebreaker, the New Zealand clothing company that has its U.S. headquarters in Portland, announced Thursday that their new sock packaging will include some new sustainability features including the absence of plastic.