Living in the city means it’s not always easy to know where our food comes from or what kind of environmental practices were used to process it. Living in the city also so rarely affords the opportunity to enjoy a good rodeo clown.
Now 120 ranches strong, Country Natural Beef is holding its spring meeting in Portland, members circling up to debate ways to strengthen their commitment to the land, their hormone-and-antibiotics-free cattle, and to each other.
Is this any way for ranchers to act?
Country Natural Beef is a conduit allowing individual family ranches to own, control and finance our beef from birth of the calf to our retail customer. This conduit serves as a two way bridge – providing value to our urban customer’s meal and meaning to our rancher’s work. Country Natural Beef is third party certified for humane animal practices and environmentally sensitive land management by Food Alliance. In February of this year, the Country Natural Beef Animal Welfare Standards were endorsed by Temple Grandin, a well known animal behaviorist and industry expert.