Icebreaker featured in “Sports Insight.” Featuring Icebreaker Baacode. Circulation: 15,000. Readership: 45,000.
SGI Weekly Intelligence, featuring Icebreaker on the cover and in the new product department.
New Zealand based merino wool pioneer for the outdoors, Icebreaker, launched its new range of merino technical knits for runners at this month’s leading Outdoor show which was held in Friedrichshafen on the shores of Lake Constance in Germany.
Aimed at both fitness and elite runners, the Icebreaker GT Run line features sleeveless tees, crews, tanks, shorts, tights and a racer-back bra for the women. Run-specific features include eyelet panels for breathability, reflective details for visibility, zippered stash pockets and cord management systems for listening to music.
Read more: http://www.thegearcaster.com/the_gearcaster/2010/07/icebreaker-running-and-cycling-apparel.html#ixzz0uA5nu8z6
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