Copa di Vino CEO James Martin wants to make single-serve wine more elegant and more popular. Portland Business Journal, Courtesy of Copa Di Vino
James Martin could have named his company “Wine by the Glass.”
That is, after all, what he’s pitching: high-quality Pacific Northwest wine in ready-to-drink, single-serving portions.
Instead it’s called “Copa di Vino,” using the far more elegant Italian translation, which is befitting since Martin is attempting to bring a touch of elegance to the world of single-serving beverages.
“It’s not in a box and you’re not drinking by the straw,” said Martin, founder and CEO of Copa di Vino, his self-funded startup based in The Dalles. “It’s in a fashionable and sexy glass that makes it culturally appropriate.”
The idea is far from revolutionary. The wine industry is littered with concepts attempting to break wine away from its 750-milliliter trappings with smaller, portable quantities.
Previous efforts, including wine in juice boxes and bottles with attached glasses, focused more on portability while requiring that the wine be poured into another vessel.
The distinction with Copa di Vino is that the wine is meant to be consumed directly from the hour-glass shaped recyclable plastic cup that comes sealed at the rim.
Read more: Copa di Vino uncorks plan to sell wine-by-the-glass – Portland Business Journal
