Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, will debut its first lines of technical cycling and running apparel at upcoming trade shows in Germany and the United States.
Icebreaker GT Run Range
While Icebreaker’s GT technical sports line has always been popular with runners, Icebreaker is now responding to consumer demand by launching a specialist range of running apparel. The new GT Run range is part of Icebreaker’s Spring/Summer 2011 collection.
Icebreaker recently announced its first general manager of running, Deb Boswell. “Runners are looking for natural fibre alternatives to synthetics, which are made from oil, but don’t want to compromise performance” said Boswell, who will attend both The OutDoor Show and Outdoor Retailer this summer. “What people love about Icebreaker is that we deliver both.”
Icebreaker Founder and CEO Jeremy Moon says: “When we tested our running clothing by selling Icebreaker at the 2009 New York Marathon, we sold out of key styles on the very first day. That shows how much demand there is for quality natural running clothing.”
