While the company’s Icebreaker GT technical sports line has always been popular with runners, Icebreaker says it is now responding to consumer demand by launching a specialist range of knitted merino running garments. The new GT Run range is part of Icebreaker’s Spring/Summer 2011 collection.
According to Icebreaker, runners are increasingly requiring their clothing and footwear to be produced with as little impact on the environment as possible and Icebreaker says it is ideally suited to meet this demand because its sustainably‐produced merino wool garments are a natural alternative in a market dominated by synthetic fabrics.
“Icebreaker merino controls body temperature in all climates, is highly breathable to prevent the clamminess associated with synthetics, and protects runners from the sun’s harmful rays,” Julie Russell of Bradshaw Taylor Ltd., Icebreaker’s UK representative at the Outdoor show.
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