Some of the best stories are just below the surface. You’ll pick them up in casual conversations or at sales meetings.
We learned, as part of Icebreaker’s ongoing commitment to the environment, that it had developed packaging for its Kids range that can be not just re-used, but re-imagined. For the younger set, the packaging becomes “Finger Friends” that can be disassembled and played with. The inside box becomes an owl or dinosaur finger puppet.
LWA PR drafted a press release, which was distributed to Kids outlets and sustainability and packaging media. Then a consumer sent a wonderful photo of Harrison and his awesome spaceboat, which he created from the packaging. We shared that with our green blogger friends, which resulted in three great stories:
EcoChildsPlay.com – Eco-Friendly Merino Apparel For Kids with Unique Packaging
Wellsphere – Eco-Friendly Merino Apparel For Kids with Unique Packaging
Triple Pundit – At Columbia Sportswear, Reused Packaging Has Story to Tell
