Global Business: Icebreaker Is A Natural: Outlet: TIME Magazine, Date of publication: March 22, 2010
New Zealand has 40 million sheep (“We ate the other 20 million,” he says), 2 million of which are merinos. The mountain-dwelling merinos provide the raw material for a surprisingly hot product in the world of sports apparel: woolen performance wear. At a time when highly technical synthetic fabrics rule the sports-gear business, the idea that wool can compete seems strange. Says Moon: “My purpose was to create a new category around natural-tech products. The tension has been creating something new from something very old.”
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category (and a favorite of ours here at Bike World News, will debut its first lines of technical cycling and running apparel at upcoming trade shows in Germany and the United States. We’ll focus on the cycling range today.
Watch the video of the Foodshare Fund on KGW Channel 8
Living in the city means it’s not always easy to know where our food comes from or what kind of environmental practices were used to process it. Living in the city also so rarely affords the opportunity to enjoy a good rodeo clown.