LWA PR again this year helped launch Portland Farmers Market’s 2010 season, starting with the opening of its flagship market at Portland State University on March 20 and continuing with the opening of this beloved non-profit’s neighborhood markets, including the new NW 23rd Avenue Portland Farmers Market and soon the Portland Farmers Market at Pioneer Courthouse Square.
On March 20 we had all four major TV stations in the Portland area cover the opening, generating 23 stories and a Nielsen Audience of 889,372.
This equals:
Total 30-Second Ad Equivalency: $11,345
Total Run Time: 9:42
Total Calculated Ad Equivalency: $8,828
Total Calculated Publicity Value: $26,487
